BRAND DEVELOPMENT | WEBSITE | PRODUCT PACKAGING | PHOTOGRAPHY | COLLATERAL MATERIALS | PROMOTION
Branding Challenge:
Pneuma-Tool Inc. required a refresh of its brand in order to effectively position itself as an industry leader of synthetic pneumatic lubricants to the mining sector.
Solution:
Our brand audit determined that the existing brand, although recognizable, required a unique visual expression across its product line up, website and promotional materials. A new logo and brand expression was developed which included a values-based message platform, revitalized packaging design and website.
BEFORE
![](http://www.rebrandme.ca/images/support/work/pneuma-tool/pneuma-tool-old-logo.jpg)
AFTER
![](http://www.rebrandme.ca/images/support/work/pneuma-tool/pneuma-tool-logo-rgb-h.jpg)
![](http://www.rebrandme.ca/images/support/work/pneuma-tool/pneuma-tool-underground.jpg)
![](images/support/work/pneuma-tool/pneuma-tool-jug.png)
![](images/support/work/pneuma-tool/pneuma-tool-pail.jpg)
![](images/support/work/pneuma-tool/pneuma-tool-skid.jpg)
![](http://www.rebrandme.ca/images/support/work/pneuma-tool/the-web-boutique-pneuma-tool.png)
![](http://www.rebrandme.ca/images/support/work/pneuma-tool/pneuma-tool-handout.jpg)
![](http://www.rebrandme.ca/images/support/work/pneuma-tool/pneuma-tool-pour-banner.jpg)
![](http://www.rebrandme.ca/images/support/work/pneuma-tool/pt-booth.jpg)