BRAND REFRESH | EXHIBIT & DISPLAY | WEBSITE DEVELOPMENT | COLLATERAL MATERIALS
Branding Challenge:
IONIC Mechatronics' SafeBox™ required a logo refresh and brand direction to better position it as a global leader in electronic lockout systems for industrial, commercial and mining sectors.
Solution:
The project involved a fresh take on the existing logo and development of an effective brand direction that included a tagline and visual branding strategy to support a variety of marketing materials. The new logo's attributes evoke strength and confidence, and with a simplified iconic design, it is better suited for all types of marketing applications.
BEFORE
AFTER
TAGLINE
REDUCE LOCKOUT TIME TO SECONDS.
Client testimonial |
"SafeBox was a new product for us and we needed to develop a brand that inspired confidence and strong sense of trust in our clients. Paul and his team were up to the task. We chose PG Creative because of their keen understanding of heavy industry and wanted a firm who could get straight to the task and not spend weeks on workshops and focus groups. Paul knows the audience and he knows the industry! PG Creative is responsive and produces a look that is professional and trustworthy. I have no hesitation in recommending PG Creative for your brand development."
Andre Dumais
General Manager, IONIC Mechatronics